Exploration of "Internet + Physical Store"
Release time:
2021/12/24
In recent years, China's office furniture industry has grown rapidly amid continuous transformation and changes, and the prospects for both domestic and foreign sales are generally optimistic. However, in the face of such a huge market demand, the overall current situation of the office furniture industry is difficult to match: market competition is disorderly, homogenization is serious, design capabilities are generally low, and product quality is uneven...
"Internet + physical store" exploration
China's furniture industry has been developing rapidly in all aspects in recent years, and has begun to integrate with international standards in many fields. Online promotion is a brand-new business model that has emerged and achieved rapid development in recent years. It has won recognition from merchants and customers by virtue of the fast network and the wide range of customer groups. Therefore, Liu Yihui believes that the Internet is an area that office furniture urgently needs to cut into, followed by logistics.
"'Internet + physical store' is the first step in the current model innovation attempt." Liu Yihui said that for Chinese consumers, physical stores still have certain advantages. Office furniture, as a large durable product, has a long service life and customer habits. The consumption concept of seeing is believing, so physical stores are indispensable, which is also a way to increase customer trust.
China is a big country in furniture manufacturing in the world, but domestic companies that can truly be called "Chinese Famous Brands" are almost unheard of. Inquiring into it, it is because most of the local entrepreneurs lack brand awareness, which is obviously inconsistent with the mainstream of international development. How to increase the added value of the brand, and gradually transform from low-level product competition to comprehensive strength competition such as model, brand, and service. This requires not only the integration of resources in the industry, but also the active exploration of pioneers. As for whether the "Internet + physical store + self-distribution" model can be effective, let us wait and see.
The company holds the GRS (Global Recycling Standard) Renewable Resource Certificate, which is a high recognition of the environmental protection, traceability and social responsibility of our products. Relying on advanced production technology and equipment, we convert waste materials into high-quality polyester particles, realize the effective recycling of resources, reduce environmental pollution, and make a positive contribution to environmental protection.
We not only pay attention to the production and sales of products, but also devote ourselves to promoting the healthy development of the whole industry. We actively participate in industry exchanges and cooperation, maintain close contact with the government, industry associations and all sectors of society, and jointly explore new models and new paths for recycling and reuse of renewable resources. At the same time, we also actively fulfill our social responsibilities, participate in various environmental protection public welfare activities, enhance public awareness of environmental protection, and contribute to the construction of a green, low-carbon and circular society.
Latest information
Our company website is online!
2021-12-24
Exploration of "Internet + Physical Store"
2021-12-24
Hiankent furniture Haian Co., Ltd.
Telephone:
+86-513-81234567 / +86-513-89876543
Mobile: +86-137-6151-5962
E-mail: ray-ha@shkent.com
Address: No.3, Hechang Middle Road, Chengdong Town, Haian City, Jiangsu Province