Furniture business circle catches a new breakthrough in e-commerce express

Network marketing includes two levels: technical marketing and marketing. Technical marketing refers to the application of network technology, such as website technical optimization, layout technical processing, picture FLASH technical design, technical embedding of various plug-ins, etc.; marketing content is more extensive, such as conventional mass mailings, hyperlinks , Engine ranking purchases, BBS posting, website alliances, and viral marketing and dissemination in conjunction with technical applications, are products that have formed a prairie fire on the Internet and have gained widespread recognition from the crowd. A typical example is the "steamed bun incident" that made Hu Ge famous in one fell swoop, and the marketing legend of a certain search engine using the classic "Tang Bohu" to combat competitors.

When people asked why the person in charge of the Chinese furniture business circle chose e-commerce, the person in charge of the business circle said that he chose e-commerce for the following reasons:

One is: e-commerce has broad environmental advantages. People can trade online anytime, anywhere without being restricted by time, space and traditional shopping;

The second is: the mobile Internet market is broader. A merchant can face consumers all over the world, and a consumer can also shop at any merchant in the world.

The third is: e-commerce can circulate faster and have lower prices. E-commerce reduces the intermediate links of commodity circulation and saves a lot of expenses, thereby greatly reducing the cost of commodity circulation and transactions;

Fourth is: e-commerce is more in line with the requirements of the times. Nowadays, people are increasingly pursuing fashion, paying attention to individuality, and paying attention to the shopping environment. Online shopping can better reflect the personalized shopping process. Especially with the increasing influence of modern Internet on people’s lives, e-commerce has almost extended its tentacles to people’s private lives. If there is an e-commerce platform on the Internet, it is equivalent to opening specialty stores in customers’ bedrooms. . This kind of possession of the terminal market will undoubtedly stimulate consumers' desire to buy, and the probability of a transaction will greatly increase.

Furniture marketing targets are often unit collectives and institutions. Therefore, the usual furniture marketing system is salespersons’ door-to-door dumping. However, with the acceleration of the ancient life rhythm and the trend of the information age, when purchasing or choosing furniture products, they will go first. Collect the experience of the scene, and then consider the purchase from the perspective of price. Collection is an important information window in people’s lives. Together with the existing multimedia and interactive features of collection, furniture products can be disclosed and promoted from multiple sides and angles. Therefore, the collection of publicity methods will surely become the marketing tool for the public in the future. Main position.