In recent years, China's office furniture industry has grown rapidly amid continuous transformation and changes, and the prospects for both domestic and foreign sales are generally optimistic. However, in the face of such a huge market demand, the overall current situation of the office furniture industry is difficult to match: market competition is disorderly, homogenization is serious, design capabilities are generally low, and product quality is uneven...

"Internet + physical store" exploration

China's furniture industry has been developing rapidly in all aspects in recent years, and has begun to integrate with international standards in many fields. Online promotion is a brand-new business model that has emerged and achieved rapid development in recent years. It has won recognition from merchants and customers by virtue of the fast network and the wide range of customer groups. Therefore, Liu Yihui believes that the Internet is an area that office furniture urgently needs to cut into, followed by logistics.

"'Internet + physical store' is the first step in the current model innovation attempt." Liu Yihui said that for Chinese consumers, physical stores still have certain advantages. Office furniture, as a large durable product, has a long service life and customer habits. The consumption concept of seeing is believing, so physical stores are indispensable, which is also a way to increase customer trust.

China is a big country in furniture manufacturing in the world, but domestic companies that can truly be called "Chinese Famous Brands" are almost unheard of. Inquiring into it, it is because most of the local entrepreneurs lack brand awareness, which is obviously inconsistent with the mainstream of international development. How to increase the added value of the brand, and gradually transform from low-level product competition to comprehensive strength competition such as model, brand, and service. This requires not only the integration of resources in the industry, but also the active exploration of pioneers. As for whether the "Internet + physical store + self-distribution" model can be effective, let us wait and see.